UX FOR HUMANS BY A HUMAN

UX FOR HUMANS BY A HUMAN

A passionate user experience designer prioritizing user needs and research-driven design, creating impactful and engaging experiences.

Currently specializing in web and mobile app growth initiatives as a Senior UX Designer at Audible.

Working pillars

  • Decks and Patios icon

    Kickoff + continued communication

    Let’s align on expectations, have a moment to knowledge share and create the path for continued communication and collaboration.

    Current partners: product managers, data, researchers, engineers, legal, design systems and brand/marketing..

  • Gather + discovery

    Gathering artifacts + discovery design

    We should know where we came from and our current landscape before we jumping in.

    Identifying and aligning on customer problems, creating project tenants project, comp analysis, gathering past research..

  • Research + iteration

    Research + iteration

    It would be great to get it right the first time but where’s the fun in that. Data and feedback are our friends.

    Workshops, design crits, continued ideation, UXR (moderated, unmoderated, card sorting..)..

  • Alignment + specs

    Alignment + specs

    Time to sync again! Reviews with: tech, design systems, UXW, legal - while tightening up specs and test plans

    User flows, edge cases, redlines, copy matrix, test plans..

Audible

Audible

Featured Work

Just Press Play, Audible

UX DESIGN USER RESEARCH PROTOTYPE + TESTING

Initiative that allows customers to “just press play” to start listening to the beginning of any title for free, with a seamless transition to continue listening to full title via signup, redemption, or purchase.

Minded

Minded

Reducing Quick Cancels, Minded

UX DESIGN USER RESEARCH PROTOTYPE + TESTING

Improvements on subscription and onboarding flow to decrease post-checkout quick cancels.

Audible

Audible

Product Details Page
Re-architecture, Audible

UX DESIGN USER RESEARCH IDEATION

Re-architecture of our product details page to provides a standardized and scalable template that can scale across customer-states, marketplaces, content and business needs.

Audible

Audible

End to End Checkout Flow Research and Ideation, Audible

UX DESIGN USER RESEARCH PROTOTYPE + TESTING

Baseline research and understanding of our current flow to help us re-define the core problems, and be able to identify where we should focus our efforts, near and long-term.

Don’t just take my word for it

  • "It's no shocker that Laura was able to quickly digest learnings from research and make informed updates to designs. But her ability to communicate our working process and explain our decision making backed by insights is incredible."

    Product Manager, Audible

  • "For her it's about building the right product for our customers and not who is right."

    UX Designer, Audible

  • "Her collaboration and thoroughness were absolutely integral to the launch of Just Press Play. Without Laura, the team would definitely have been less customer obsessed and would have missed opportunities to partner with different teams effectively."

    Product Manager, Audible

  • "Laura's personable approach makes it easy for teammates to reach out for questions or advice, and her feedback is consistently on point and supportive."

    UX Designer, Audible

  • "Laura is a great collaborator and works to fill in knowledge and skill gaps when they exist on all of the projects she works on."

    Product Manager, Audible